How To Finally Get Noticed Online

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Life is funny. We twist and turn and change takes place whether we want it to or not. Last week I wrote a post titled, “Let’s Cut the $h&t and Get Real – An Expose On The Online Coaching Industry.” It recieved over 8000 page views in two days.  I never thought it would touch that many people. I didn’t write it with that intention.

be original you

I simply spoke the truth.

If you only knew how afraid I used to be to be me. It’s taken me a very long to come to the point where it is ok for me to be who I am, to get to the point where it was ok for me to speak the truth. In Jr. High and High School I was painfully shy. I wanted so much to be like those around me whom I perceived had all the acceptance, love and popularity I lacked.  I wanted to fit in so much that I squeezed my size 14 body into my younger sisters size 4 cheerleading uniform incognito just so I could feel what it was like to be what I thought I wanted. 

Then I grew…

…and I tried to be perfect- the perfect mother, the perfect wife, the pefect homemaker, the perfect employee, the perfect business owner. That’s what I thought I needed to be.  Those were the images that resided in my mind.  I failed over and over and over again and I kicked myself when I was down. I thought it was me, that I was the different one; that I just couldn’t get my sh!t together.

And then, I grew some more…

…and I entered the world of online marketing and coaching. I looked around the place and checked out all the nooks and crannies. I watched the ones at the top. I watched the ones at bottom. I noted who rose and who stayed where they were.

And I learned this…

Those serving the world at the greatest level, those making the biggest difference don’t get it all right. They screw up. They lose millions. They bomb their marketing. They crap on others and others crap on them. But…the one constant was this…they are open, honest, transparent and real.

So I looked at myself in the mirror. I looked at my tendency toward altruism, toward wholeheartedness, toward blunt truth-speaking and quirky comments.  I looked at my love of Star Wars, of Penelope Trunk, of Jesus and the brokenhearted, of my inconsistency and the bleeding heart on my sleeve and I realized I was ok. I realized there was no one else like me and I stopped being afraid of who I was.

I decided to love Me and to BE Me.

The temptation in the online industry (and elsewhere) is to look to others to define who we are.  Should I say, “kickass, epic or juicy?”  Should I post on Monday, Tuesday or Friday? Should I follow Marie Forleo, Brendon Burchard or X,Y, Z?  We get 100+ emails in our inbox everyday from different gurus telling us what we need to do or who we need to be.  They tell us how much is enough, how much is not enough and their opinion of what it takes to get what you want.

Here’s the bottom line. You are the only one who can decide what you want. You get to decide what success is for you.  Only you can tell you who you are, only you can be you.

Who you are is enough and all the world really wants is you.  All of you.  Unabashedly you.  If you want to impress yourself upon your audience, if you want to grow your influence online, if you want to impact your world.

Be you.  

It’s the only thing people can hear.

Having trouble finding your voice in the midst of the online world?  Can’t narrow your brand or who figure out who you serve?  I work one:one with individuals worn out from they hype and dying to know who they are, why they’re here, where they are going and how to get there in record time.  Want to work with me? You can see if we’re a good fit by grabbing a slot on my calendar here.

In the meantime, how are you daring to be you? Share in the Comments.

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